Professionals who specialise in content creation play a crucial role in researching, planning, developing and producing engaging content that meets the needs of different audiences. They create and adapt content across a range of formats, platforms and systems, working with stakeholders at different levels to understand requirements and respond effectively to creative briefs. Their role involves managing content throughout the production process, using appropriate creative and digital tools while considering factors such as brand guidelines, accessibility, copyright and sustainability.
As content creator apprentices, their responsibilities include generating creative ideas and producing, editing and publishing content designed to inform, engage or influence their intended audience. They work closely with internal teams, clients and other stakeholders to interpret briefs, gather information and feedback, and develop content that meets organisational objectives. They manage their own workload and production activities effectively, making creative decisions and adapting their approach when requirements change. They are able to work with increasing independence, taking ownership of content from initial concept through to final delivery and using feedback and performance information to continually improve their work.
Typical Job Titles:
Delivery Model: Our comprehensive approach involves tailored online content, virtual workshops, specialised interactive classroom sessions, personalised one-on-one coaching, and additional customised learning, all crafted to suit individual needs within our blended delivery model.
Typical Duration to gateway: 15 Months
Typical Apprenticeship Assessment period: Up to 3 Months
This Apprenticeship Assessment has 2 assessment methods.
The grades available for each assessment method are:
Assessment method 1: Written Project Evaluative Report with questioning:
fail
pass
distinction
Assessment method 2: Professional Discussion supported by the focused portfolio:
fail
pass
distinction
The result from each assessment method is combined to decide the overall apprenticeship grade. The following grades are available for the apprenticeship:
fail
pass
distinction
Apprenticeship Assessment Organisation: The Apprenticeship Assessment is conducted by CIM. CIM is a world-leading professional marketing body as well as an Ofqual-recognised and DfE-approved Apprenticeship Assessment Organisation that, as part of the Trailblazer Group, played a key role in the development of the marketing apprenticeships. As such, you can be assured that the final stage of your apprenticeship will be in safe hands.
As part of our offer, we also allow our students to have full access to the Marketing Club with CIM, which supports professional development and offers an extensive resource hub to support extended knowledge.
Modules covered:
Digital Creator Essentials (1 Month)
Understanding Audiences & Building Content Strategies (2 Months)
Creating Content for the Web, Social & Digital Media (3 Months)
AI-Powered Content Creation & Emerging Trends (2 Months)
Social Media, Publishing & Campaign Management (2 Months)
Data, Insights & Content Performance (2 Months)
Brand, Strategy & Digital Content Leadership (2 Months)
Careers to lead to: Senior Content Creator, Content Manager, Social Media Manager, Content Strategist, Creative Producer, Digital Content Manager, Communications Manager, Creative Lead.
What’s Covered:
Understanding the programme, what’s involved and expectations. Activities from day 1 towards the standard and functional skills to support the apprentice journey and foster development to kick start your Content Creator journey.
Delivery: Workshop.
Duration: 1 Day
What’s Covered:
Delivery: Interactive classroom sessions: 0.5 day.
Duration: 1 Month
What’s Covered:
Delivery: Interactive classroom sessions: 2 x 0.5 days.
Duration: 2 Months
What’s Covered:
Delivery: Interactive classroom sessions: 3 x 0.5 days.
Duration: 3 Months
What’s Covered:
Delivery: Interactive classroom sessions: 2 x 0.5 days.
Duration: 2 Months
What’s Covered:
Delivery: Interactive classroom sessions: 2 x 0.5 days.
Duration: 2 Months
What’s Covered:
Delivery: Interactive classroom sessions: 2 x 0.5 days.
Duration: 2 Months
What’s Covered:
Delivery: Interactive classroom sessions: 2 x 0.5 days.
Duration: 2 Months
What’s Covered:
One-to-one coaching sessions tailored to support apprentices through assessment, giving the best backing for effective achievement.
Delivery: Preparation Workshop, One-to-one coaching, Presentation Workshop, Mock assessments.
Duration: 1 Month
What’s Covered:
Agreement from all parties that the apprentice is working to the required occupational standard.
English & maths L2 achieved (or RPL in place).
OTJ required hours met.
Portfolio of evidence to be submitted with related K, S, B’s.
Delivery: Tri-party Meeting.
Duration: 1 Day
What’s Covered:
This requires two assessments:
1. Written Project Evaluative Report with questioning (PR – word count of 1800 – 2200).
2. Professional Discussion supported by the focused portfolio.
The assessments can be delivered in any order and both assessments will be conducted under 1 booking.
Apprentices have a maximum of 16 weeks to complete and submit the project evaluative report along with focused work-based portfolio. Assessments will take place within 2 weeks of submission.
Delivery: Assessments.
Duration: 3 Months
What’s Covered:
If required, Functional skills level 2 qualification in English & maths.
Delivery: Specialised support, online workshops, tailored online content.
Duration: From commencement: 6 Months
Throughout the programme, apprentices will also have access to tailored on demand content, 121 coaching from a designated skills coach and a variety of learning collateral to support the apprentice journey.
Reviews will take place every 4-6 weeks to monitor progress and formals being every 10-12 weeks with the employer and coach as part of a tri party process.
My tutor been an absolute game changer for me throughout my gateway journey. He’s got this way of breaking things down that makes even the trickiest parts of marketing feel clear and manageable, like it’s actually doable instead of overwhelming. Every session has been genuinely enjoyable, engaging and fun, which honestly makes such a difference when you’re trying to stay motivated. He creates such a comfortable vibe where you feel like you can ask anything without overthinking it. I’ve learned a lot and feel way more confident going into my final stages because of his support. It’s bittersweet that today is my last session for now because I’ll genuinely miss the structure and energy he brought to each meeting. Massive thank you to him for making everything so much easier, clearer, and actually enjoyable. Couldn’t have asked for a better tutor to finish this part of the journey with.
The explanation of the 20% gender pay gap is clear and easy to understand. I like how it breaks down the formula and shows exactly how the percentage is calculated. The part explaining that the gap reflects the overall difference in median pay between men and women, not necessarily unequal pay for the same work, really helped me grasp the bigger picture.
I am very pleased with the progress of the apprenticeship thus far. Beth has shown considerable interest in the marketing aspects of our business. I am confident that this apprenticeship will provide significant value both to our company and to Beth personally. Communication, content of the course, focus on the skills that will assist the business as well as the learner.
The apprenticeship has allowed me to consolidate my daily learning at work. I’ve been able to complete several tasks independently, which shows some improvement. Thanks to my manager, Claire, and Rebecca, I’m feeling increasingly confident in my role and will continue to focus on my progress. While more challenging and demanding tasks may arise, I see them as opportunities and a sign of trust to keep moving forward.
The material given is very informative, the sessions are diverse in content and models of presentation, which keeps all of us very engaged.
I have been trying to get the Level 3 Multi channel Marketer apprenticeship for some time now however I was having no luck as no one would accept me due to my grades then I stumbled across Academy Training who have not only accepted me but has been helping me so far with anything I needed. They didn’t see my grades as a complete fail instead they saw them as a way to develop myself in marketing and build my grades to exactly where i want them. I believe I will achieve what I want under Academy Training.
Going back into learning was daunting for me, someone who doesn’t feel the most academic. When the Multi-channel Marketer L3 was presented to me by Kelly I was instantly put at ease. Being able to study whilst working is great for me as I have a busy home life. Kelly really knows her stuff and fills me with confidence. She is always available and helps give me direction should I need it. The course is planned out meticulously yet also flexible. Thank you Kelly and Academy Training!