Professionals who specialise in Multi-Channel Marketing play a crucial role in creating and implementing flexible marketing plans. They craft targeted marketing materials and interact with stakeholders at different levels. Their job involves managing various marketing activities across different platforms and systems while also considering environmental concerns.
As Multi-channel Apprentices, their responsibilities include designing and launching campaigns to engage and retain customers while staying within budget. They work closely with internal teams, delegate tasks to management efficiently, and have a significant impact on decision-making. They operate independently, serving as the primary point of contact for daily marketing operations, and are capable of working effectively without constant supervision.
Typical Job Titles:
Delivery Model: Our comprehensive approach involves tailored online content, virtual workshops, specialised interactive classroom sessions, personalised one-on-one coaching, and additional customised learning, all crafted to suit individual needs within our blended delivery model.
Typical Duration to gateway: 16 Months
Typical EPA period: Up to 5 Months
This EPA has 2 assessment methods.
The grades available for each assessment method are:
Assessment method 1: Written project report with presentation and questioning:
fail
pass
distinction
Assessment method 2: Interview underpinned by portfolio of evidence:
fail
pass
distinction
The result from each assessment method is combined to decide the overall apprenticeship grade. The following grades are available for the apprenticeship:
fail
pass
merit
distinction
EPAO: The apprenticeship End-Point Assessment is conducted by CIM. CIM is a world-leading professional marketing body as well as an Ofqual-recognised and ESFA-approved End-Point Assessment Organisation who, as part of the Trailblazer Group, played a key role in the development of the marketing apprenticeships. As such, you can be assured that the final stage of your apprenticeship will be in safe hands.
As part of our offer, we also allow our students to have full student membership to CIM which supports professional development and offers an extensive resource hub to support extended knowledge.
Modules covered:
Marketing Principles (2 Months)
Content Marketing & Communications (1 Month)
Business & Organisation (1 Month)
Market Research (1 Month)
Stakeholder Management (1 Month)
Communication & Copywriting (1 Month)
Tools & Techniques (2 Months)
Regulation & Legislation (1 Month)
Campaign Management (3 Months)
Data Analysis & Evaluation (2 Months)
Careers to lead to: SEO Specialist, DM Specialist, DM Manager, Social media specialist, Content marketing strategist, marketing analyst, E-commerce manager
What’s Covered:
Understanding the programme, what’s involved and expectations. Activities from day 1 towards the standard and functional skills to support the apprentice journey and foster development to kick start the MCM journey.
Delivery: Workshop
Duration: 1 Day
What’s Covered:
Brand Theory:
Covers positioning, value, identity, guidelines, and tone of voice to create a distinct brand image and messaging.
Marketing Metrics:
Used to measure and assess the effectiveness of marketing activities for delivery and evaluation purposes.
Marketing Activity Planning:
Involves strategising and executing marketing tactics to attract and retain specific customer segments with the available resources.
Marketing Fundamentals:
Includes understanding marketing, the marketing mix, promotional mix, and distinctions among various marketing channels.
Marketing Plan:
A structured blueprint detailing marketing strategies, how they’re developed, and their purpose in guiding business actions.
Content Marketing Principles:
Focuses on creating valuable, relevant content to engage and attract audiences, fostering brand loyalty and conversions.
Delivery: Interactive classroom sessions: 1 day + 15 mins presentation delivery to panel on final week (Dragons Den style).
Duration: 2 Months
What’s Covered:
Ethical & Diverse Marketing Communications:
Emphasises conducting marketing activities in an ethical and inclusive manner. Within this unit, we prioritse not only ethical and inclusive practices but also strive for continuous professional development within the realm of content marketing and communications. This includes E-Marketing.
Delivery: Interactive classroom sessions: 0.5 day
Duration: 1 month
What’s Covered:
Alignment with Business Goals:
Understanding the business structure, vision, priorities, and objectives to support these through marketing efforts.
Impact Measurement Tools:
Utilising business tools to gauge the influence of business objectives, broader environmental factors, and sustainability on marketing activities.
Delivery: Interactive classroom sessions: 0.5 day
Duration: 1 month
What’s Covered:
Competitor Analysis Significance:
Understanding the importance of competitor analysis and learning how to conduct it effectively.
Supplier Research Contribution:
Contributing to external supplier research to aid in recommending and procuring marketing goods and services.
Delivery: Interactive classroom sessions: 0.5 day
Duration: 1 month
What’s Covered:
External Supplier Management:
Briefing and managing external marketing suppliers effectively.
Customer Journey Understanding:
Comprehending the customer journey, encompassing offline and digital touchpoints, customer personas, engagement strategies across various journey stages, sales funnels, and audience segmentation for targeting.
Marketing’s Influence on Customer Experience:
Understanding how marketing affects customer service and experience, including community management channels.
Professional Integrity:
Demonstrates professionalism, integrity, and confidentiality in all actions.
Delivery: Interactive classroom sessions: 1 day
Duration: 1 month
What’s Covered:
Tailored Communication:
Adapting communications for diverse stakeholders and internal audiences.
Effective Copywriting:
Utilising copywriting techniques to create persuasive content aligned with organisational brand guidelines.
Copy Accuracy and Collaboration:
Proofreading marketing copy for accuracy, persuasion, and brand alignment while collaborating with internal and external stakeholders.
Delivery: Interactive classroom sessions: 0.5 day
Duration: 1 month
What’s Covered:
Audience Insight and Tools:
Utilising research software for audience insights and evaluations supporting projects.
Spreadsheet Management:
Creating and maintaining spreadsheets for marketing activities like budget planning and asset organisation.
Technology for Marketing:
Leveraging software for stakeholder communication, brief development, data analysis, reporting, presentations, and project management. AI coverage within this module.
Data-driven Marketing:
Employing data and technology to achieve marketing goals.
Content Creation & Adaptation:
Creating content using design and copywriting principles, adapting for various mediums (online/offline). SEO covered within this module.
Asset Quality Management:
Ensuring quality and legality of online/offline assets and using software to design and meet technical specifications.
Asset Organisation:
Organising offline and digital assets while ensuring compliance.
Delivery: Interactive classroom sessions: 2 days
Duration: 2 months
What’s Covered:
Understanding and applying relevant regulatory and legislative requirements—covering data protection, GDPR, cyber security, trading laws, and copyright—in the context of effective marketing through data handling and processing.
Delivery: Interactive classroom sessions: 0.5 days
Duration: 1 month
What’s Covered:
In a comprehensive unit, this module covers:
Internal stakeholder collaboration in campaign delivery support
Importance of regular campaign reviews for optimisation
Campaign management stages: research, planning, budgeting, implementation, and delivery
Tools like social media, Gantt charts, analytics, and project management for support
Brief development, adherence to timelines, and assessing delivery against specifications
Innovative approaches for online/offline campaign development
Campaign evaluation, identification of improvement areas, and accountability
Understanding cross-channel behavior and operating integrated campaigns
Budget management and ROI measurement
Implementing multi-channel campaigns across diverse platforms
Utilising content management systems for web content publication
Monitoring and adjusting campaigns to meet budgetary and time constraints
Flexibility and adaptability in work approach.
Delivery: Interactive classroom sessions: 2.5 days
Duration: 3 months
What’s Covered:
Unit on Technological Impact in Marketing:
Exploring current and emerging technologies shaping marketing.
Utilising data analysis tools for recording, interpreting, and analysing customer or campaign data.
Delivery: Interactive classroom sessions: 0.5 day
Duration: 2 months
What’s Covered:
One-to-one coaching sessions tailored to support apprentices through assessment, giving the best backing for an effective achievement.
Delivery: Preparation Workshop, One to one coaching, Presentation Workshop, Mock assessments.
Duration: 1 month
What’s Covered:
If required, Functional skills level 2 qualification in English & math’s.
Delivery: Specialised support, online workshops, tailored online content.
Duration: From commencement: 6 Months
What’s Covered:
Agreement from all parties that the apprentice is working to the required occupational standard.
English & math’s L2 achieved (or RPL in place).
OTJ required hours met.
Apprentice to agree subject, title, and scope for the project report with employer by submitting a scoping document which must be no more than 500 words.
Portfolio of evidence to be submitted with related K, S, B’s).
Delivery: Tri party Meeting
Duration: 1 Day
What’s Covered:
This requires two assessments:
The assessments can be delivered in any order and the result of one assessment doesn’t need determining before commencing the next.
Apprentices have a maximum of 12 weeks to complete and submit the project report and any presentation materials to the EPAO.
Delivery: Assessments
Duration: 5 months
Throughout the programme, apprentices will also have access to tailored on demand content, 121 coaching from a designated skills coach and a variety of learning collateral to support the apprentice journey.
Reviews will take place every 4-6 weeks to monitor progress and formals being every 10-12 weeks with the employer and coach as part of a tri party process.
I have been trying to get the Level 3 Multi channel Marketer apprenticeship for some time now however I was having no luck as no one would accept me due to my grades then I stumbled across Academy Training who have not only accepted me but has been helping me so far with anything I needed. They didn’t see my grades as a complete fail instead they saw them as a way to develop myself in marketing and build my grades to exactly where i want them. I believe I will achieve what I want under Academy Training.
Going back into learning was daunting for me, someone who doesn’t feel the most academic. When the Multi-channel Marketer L3 was presented to me by Kelly I was instantly put at ease. Being able to study whilst working is great for me as I have a busy home life. Kelly really knows her stuff and fills me with confidence. She is always available and helps give me direction should I need it. The course is planned out meticulously yet also flexible. Thank you Kelly and Academy Training!
